We are living in a digital age and having a website that is clean, professional and responsive is a must.
More and more users are using their smartphones and tablets to do quick searches on the go to find car dealerships. Your website could then influence where they buy from.
A responsive website adapts to all screen sizes and Google recommends all websites to have a responsive design.
Here are the top 5 reasons why your dealership needs a responsive website, which will drive more traffic, boost sales and attract new business.
Your Website Will Be Mobile Friendly
Search engines prefer mobile-friendly websites. Websites that automatically adjust to fit all screen sizes will rank better. People are no longer sitting at desktops searching for car dealers, but rather searching on the go.
Users will be more engaged with your car dealership when it works on all screen sizes. They will browse your page and are more likely to send an enquiry.
Usability and Engagement will Increase
Prospective car buyers now take their time doing research online. They compare dealerships and products. Offering a better user experience on any device will most likely have users revisiting your car dealership website over others.
You Will Be Seen More
Search engines like responsive websites, which means with a responsive dealership website, you will rank higher in search engines. You will gain more visibility and will be accessible to those that are looking for a new car.
When you rank higher in a search engine, you will attract more and new customers to your dealership.
A Faster Website
Users no longer like waiting for websites to load and if a site takes too long to load they are likely to leave your page and go somewhere else. A responsive website loads faster. Users will then stay on your page, browse and you will stop missing possible sales.
Have Fewer Bounces
A bounce rate is where a user leaves your website after seeing the first page. The bounce rate can be reduced with a faster, responsive, clean and professional website.
Having a responsive car dealership website that is designed well, fast to load and attractive will improve your online traffic and your sales. Users are more likely to stay on your page and look for a car.
If you are looking to have your website updated or you need a responsive website, then contact the team at e-DealerPortal. They specialise in car dealership websites, giving you a responsive, fast, user-friendly website that will keep users on your page.