Millennials didn’t jump in and start buying cars straight away. They actually ended up buying cars a bit later in life once they had their careers going. But what are millennials looking for in a car?
Millennials are known to be tech-savvy and are attracted to vehicles that offer more than just the standard. Automakers have had to pay close attention to this generation in terms of what they want and the experience they are having as millennials are quick to jump on to social media to share what they think.
So, what do millennials want in a car?
Millennials are more eco-conscious than the generation before, which makes fuel economy a main priority.
Electric cars or hybrids are the most fuel-efficient vehicles, but with the high price tag on these vehicles, they are often out of reach for a millennial. Millennials tend to turn to pre-owned vehicles that are fuel-efficient instead. Pre-owned vehicles are more affordable and give the millennial a lot more choice.
The Tech is Important
Millennials are tech-savvy, so millennials want a car that comes with all the bells and whistles. They will pay close attention to what the vehicle offers even if it is a pre-owned vehicle. They want tech features like an infotainment system, keyless ignition,Bluetooth capabilities, rearview cameras, touchscreen displays, high performing sound system and more.
The newest cars have the most up to date tech, but that doesn’t mean you can’t find a pre-owned car that offers some of what you are looking for in the tech department. There are affordable options that come with some of the tech you want. You can take a look at sites like Café Wheels, where you can browse hundreds of listings from your desktop or mobile and find a vehicle that suits your savvy lifestyle.
When looking for a car, millennials will do a lot of research beforehand. They will source not only info about the car but also reviews from previous owners. If there are bad reviews out there, a millennial is sure to find it.
Millennials are also quick to share both good and bad experiences, which puts extra pressure on manufacturers and dealerships. Manufacturers need to make sure they are creating reliable cars for this generation and dealerships have to give them the best experience possible when they come to buy.
A great source of reliable reviews is the JD Power Study Reliability Ratings and Awards. Every year JD power hosts a poll for reliability and participants are those who have had their cars for three years.
If you are a millennial looking for a fuel-efficient, tech induced and reliable vehicle, then start your car buying journey at Café Wheels, where you can browse hundreds of listings from top brands at competitive prices.